Power of Persuasion: The Motivating Factor
by Michael A. Thomas

Persuasion is the art of motivation. Every human action is driven by something or someone. As a person of power, your mission is to find out what motivates others, and then to provide that motivation for them. People’s motivations stem from two major principles: the desire for gain, and the fear of loss.

The desire for gain motivates people to want more of the things they value in life. They want more success: more money, more health, more influence, more love, and more happiness. Our wants as humans are limited only by our own imagination. It doesn’t matter how much a one has, they still want more. When you can show people how they can get more of what they want by helping you accomplish your goals, you have the power to motivate them to take action on your behalf.

People are also motivated to act by the fear of loss. In all its various forms, this fear is usually stronger than the desire for gain. People fear many things; financial loss, loss of health, anger/disapproval of others, loss of love and the loss of things they have worked diligently to accomplish. They fear change, risk and uncertainty because these are massive threats of a potential loss.

If you can show a person that they can avoid a loss of some sort by doing what you want them to do, you can influence them to take a particular action. The ultimate power of persuasion is offering an opportunity to gain and an opportunity to avoid loss simultaneously.

Open up your mind to how you can get people to want to do the things that you need them to do to reach your objectives.

“Persuasion is the art of getting people to do what you want them to do, and to like it.” ~Pres. Dwight D. Eisenhower

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Recommended Resource:
If you interested in persuasion there are a number of
books you may want to check out. One that I recommend
is Influence: The Psychology of Persuasion by Robert Cialdini
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